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3D Body Scanner Evolution: MyCamicia’s Journey in Innovative Shirt Making

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In the ever-evolving world of fashion, combining traditional craftsmanship with modern technology can set a brand apart. MyCamicia, an innovative tailor-made shirt company based in Italy, has embraced this philosophy wholeheartedly. By integrating cutting-edge body scanner technology, they have revolutionized the bespoke shirt-making process, seamlessly blending old-fashioned tailoring with advanced digital solutions.

The Vision Behind MyCamicia

Daniel Sensei, the Marketing Manager at MyCamicia, explains the company’s unique approach:

“We produce tailor-made shirts by merging traditional Italian craftsmanship with modern technology. Our aim is to create a new environment where customers can enjoy the best of both worlds.”

MyCamicia's shop in Rome with Body Scanner booth

At its core, MyCamicia is about preserving the art of tailor-made shirts while leveraging technology to enhance precision and efficiency. Everything they do is made in Italy, ensuring high quality and authenticity.

By incorporating 3D body scanners and configurators in their shops, they provide an exceptional, personalized experience for their customers, both online and offline.

Embracing 3D Body Scanner Technology for a Competitive Edge

One of the key challenges MyCamicia faced was differentiating itself in a competitive market. By adopting TG3D Studio’s body scanner technology, they established a unique methodology that bridges traditional tailoring with modern innovations. “We find that with this technology, we can develop a new methodology where we teach our tailors how to use the body scanner and interpret its measurements,” Sensei explains. “This not only creates a bridge between technology and those who may not be familiar with it but also helps our tailors save time.”

This integration has significantly improved MyCamicia’s operations. The body scanner captures precise measurements quickly and accurately, reducing the need for manual measurements. This not only saves time but also minimizes errors, ensuring a perfect fit for every customer. One of the most significant advantages offered by 3D body scanners is their ability to enhance efficiency and productivity in shirt production. Traditional methods often involve time-consuming manual measurements, but body scanning technology streamlines this process, significantly reducing turnaround times and optimizing resource allocation.

Take a peek at the Tailor Software that is helping traditional tailors embrace new technology

Enhancing Customer Experience

The body scanner has also positively impacted MyCamicia’s brand image. Younger customers, in particular, are attracted to the technological aspect of the scanning process. However, even older customers appreciate the efficiency and time savings it provides. While their core demographic comprises discerning clientele seeking premium tailor-made shirts, they recognize the importance of catering to diverse preferences and requirements. With body scanning technology, they can accommodate a wide range of body types and sizes, ensuring that every customer receives a shirt that fits them perfectly.

Moreover, MyCamicia continually refines the scanning experience to cater to various customer needs. For instance, they are studying different postures to improve scan accuracy and implementing features like bracelets to stabilize measurements. This attention to detail ensures a comfortable and accurate scanning process for customers of all ages.

Measurable Benefits of 3D Body Scanners

“Our customers are not only impressed by the precision and accuracy of our measurements but also by the convenience and efficiency of the entire process,” Daniel remarks. “Their positive feedback serves as validation of our commitment to excellence.” The adoption of body scanner technology has yielded tangible benefits for MyCamicia. According to Sensei, productivity has increased by approximately 34%. While they continue to use both manual and digital measurements, the body scanner has streamlined the process, allowing tailors to focus more on their craft. “Time management was a big part,” says Sensei. “We are now faster, and that helps us a lot.”

Furthermore, the data captured by 3D body scanners enables brands to build a comprehensive database of customer measurements. This database allows for quick and easy repeat orders, as customers can simply select new fabrics and styles without undergoing another fitting session. This continuity fosters customer loyalty, as clients appreciate the convenience and consistency provided by this type of system. Take a look at Made-to-Fit, a Danish Tailor, who also leveraged body scanner technology to improve their workflow.

MyCamicia’s 3D Body Scanner Booth is their key to unprecedented bespoke shirt customization

Body Scanners Role in Sustainability

Another key benefit of implementing body scanner technology with traditional tailoring is the reduction of waste. Traditional tailoring, and clothing production in general, can often lead to significant waste, as excess fabric and multiple fitting sessions contribute to the environmental footprint. The precision of 3D body scanners minimizes waste by ensuring that each shirt is crafted with exact measurements from the outset, reducing the need for alterations and excess fabric use.

In addition to the environmental benefits, this focus on sustainability resonates with a growing segment of eco-conscious consumers. Today’s customers are increasingly looking for brands that align with their values.

Learn more about sustainable fashion: SUSTAINABLE FASHION – EVERYTHING YOU NEED TO KNOW!

Looking Ahead

MyCamicia’s journey in innovative shirt making with body scanner technology is a testament to the power of innovation in the fashion industry. Their successful integration of traditional tailoring techniques with modern digital tools sets a new standard for bespoke shirt making. As the fashion industry evolves, MyCamicia stands out as a shining example of how innovation and tradition can work hand in hand to create something truly extraordinary.